"The NBA...ratings are down 48% in the last 12 years and they have fallen off a cliff this year and Adam Silver's solution is let's make the courts brighter...Go ask the Democrats. Be warned, once you detach from regular people in America, you will pay a price." - Colin Cowherd pic.twitter.com/V3wifBWu5a
— Awful Announcing (@awfulannouncing) December 13, 2024
There's been a lot of online discourse with regards to the NBA losing viewers and even more about how to fix the issue. I am in no way an avid NBA fan, but I find it fascinating how a league can drive away so many fans in such a short period of time. The NBA could be considered the second-most popular sport in America (hardcore baseball fans might disagree) and an institution in a way, so it's very surprising how there is such a lack of appetite to watch the games?
Without listing out all the online critiques (i.e. too many threes, flopping, etc.), personally, I would say the main issue is people these days just have way more media to entertain themselves, and the NBA isn't equipped to acquire back those fans they lost. It's far easier to throw on a YouTube video or fire up Steam than it is to watch a game these days, and if you can't indoctrinate more kids then in the long-run you're fricked as a growing league and business.
Besides just the low hanging fruit of "LOL BIPOCS" what do you guys think the main issue is/are and how can the NBA remedy this decline (if possible)? I know we're all r-slurs here, but I feel like we'd get a less overly biased take than from say the NBA Twitter and NBA reddit users that's why I ask.
Thanks for taking this long journey with me, and just know once we hit land you will be sold into slavery 
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It could how expensive it is to watch the games legally rather than
. I know other leagues like baseball and hockey is expensive to watch the games since they are on some many different services.
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Honestly that's the first reason why it got less ratings. You've got multiple services streaming it in turns and it get so expensive and pointless that people just pirate it.
Second reason is that we're witnessing the slow death of old media, and NBA i think is watched mainly by millennials and zoomers and they either stream it on league pass or zoomers watch the highlights reels or condensed games on YouTube on their phone.
I mean, they just got a huge rights deal, one of the biggests in sports, so everyone that says the NBA is failing is either a wingcuck grifter or a nostalgic old head
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I don't even know if Zoomers watch NBA honestly. I see more Zoomers doing NFL-related stuff because its more physical and it activates their almonds because its more physical.
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