At his annual Super Bowl news conference Monday, NFL commissioner Roger Goodell strongly supported the league's policies designed to promote diversity at the club-employment level and said they would continue.
But during Super Bowl LIX, and with President Donald Trump apparently planning to attend on Sunday, the NFL might be making another kind of statement on the Caesars Superdome field itself. According to two league sources, who spoke on condition of anonymity because of the sensitivity of the discussions, league officials recently changed one of the slogans expected to be stenciled in the back of an end zone from "End Racism" to "Choose Love."
The game between the Kansas City Chiefs and the Philadelphia Eagles will mark the first time since February 2021 that "End Racism" is not included as a message in the back of a Super Bowl end zone.
The switch, conveyed internally to high-level employees earlier this week, could be perceived as a nod to the current political climate. Following the lead of Trump, who was inaugurated last month, many corporations and institutions are abandoning their diversity, equity and inclusion programs. Goodell did not follow suit when asked about the league's policies on Monday, saying he was "proud" of the league's diversity efforts.
"We got into diversity efforts because we felt it was the right thing for the National Football League," Goodell said. "And we're going to continue those efforts, because we've not only convinced ourselves we've proven it to ourselves β it does make the NFL better."
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You know, I was klansmen level racist. That is until I saw END RACISM and IT TAKES ALL OF US at the end zone. Every once and a while I'd feel it coming on, then on Sunday night, tuning into the Chiefs to catch a glimpse of Aryan princess Taylor Swift, I'd see END RACISM and I was cured.
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Ok PFT Commenter
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!slots1000
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BRB, gonna go burn a cross on my black neighbor's yard. Thanks NFL!
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When I saw CHOOSE LOVE on the back of a 300 pound man's helmet, the hate melted from my heart.
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