At his annual Super Bowl news conference Monday, NFL commissioner Roger Goodell strongly supported the league's policies designed to promote diversity at the club-employment level and said they would continue.
But during Super Bowl LIX, and with President Donald Trump apparently planning to attend on Sunday, the NFL might be making another kind of statement on the Caesars Superdome field itself. According to two league sources, who spoke on condition of anonymity because of the sensitivity of the discussions, league officials recently changed one of the slogans expected to be stenciled in the back of an end zone from "End Racism" to "Choose Love."
The game between the Kansas City Chiefs and the Philadelphia Eagles will mark the first time since February 2021 that "End Racism" is not included as a message in the back of a Super Bowl end zone.
The switch, conveyed internally to high-level employees earlier this week, could be perceived as a nod to the current political climate. Following the lead of Trump, who was inaugurated last month, many corporations and institutions are abandoning their diversity, equity and inclusion programs. Goodell did not follow suit when asked about the league's policies on Monday, saying he was "proud" of the league's diversity efforts.
"We got into diversity efforts because we felt it was the right thing for the National Football League," Goodell said. "And we're going to continue those efforts, because we've not only convinced ourselves we've proven it to ourselves — it does make the NFL better."
!mensfootball discuss
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You know, I was klansmen level racist. That is until I saw END RACISM and IT TAKES ALL OF US at the end zone. Every once and a while I'd feel it coming on, then on Sunday night, tuning into the Chiefs to catch a glimpse of Aryan princess Taylor Swift, I'd see END RACISM and I was cured.
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BRB, gonna go burn a cross on my black neighbor's yard. Thanks NFL!
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When I saw CHOOSE LOVE on the back of a 300 pound man's helmet, the hate melted from my heart.
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Ok PFT Commenter
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!slots1000
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Football?
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my favourite sport is racism
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Ah, golf fan I see.
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Only if it is a contact sport.
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LETS FRICKING GOOOOOOO
THE NFL HAS ENDED RACISM!!!!!!
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Orangeman
says he's attending the superbowl... which is weird bc no active president has done that 
maybe he'll quit signing EOs for a few hours
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Is that really true? That's honestly strange to me.
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the security
is probably a paih in the butt so they decide to just host a party 
somewhere else
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I guess you don't want to make it a bigger terrorism target maybe? It's just weird to me that it's never happened.
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Maybe the previous presidents didn't want it announced?
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Not even Obama?
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Football isn't exactly the best sport to end racism is it? I suggest swimming would be better- promote diversity by throwing BIPoCs into the deep end one after the other, don't let any of them climb out until they win a medal. BLack Excellence.
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We got black quarterbacks and white cornerbacks now. We even got Asian kickers. Racism BTFO
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Football is a total red pill on race realism. You have your smart white guys at QB. You have your fast black guys at running back. Like a law of physics. Even the black QBs are mixed.
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The first time I noticed that "End Racism" slogan was right as the announcer was discussing the race of the newest acquisition for such-and-such team and how great that was.
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Harrison Butker game winning kick into a racist end zone with a wife beater playing at half time
libros are we cooked??
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You know what the NFL needs? More 300lb gorilla BIPOCs. Tom Brady is so 2016
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I think Tom Brady is going to be an announcer for it, kid.
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Snapshots:
https://www.nytimes.com/athletic/6112317/2025/02/04/nfl-end-racism-super-bowl-dei-trump/:
ghostarchive.org
archive.org
archive.ph (click to archive)
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