https://old.reddit.com/r/Games/comments/1i4tihf/video_game_publishers_are_starting_to_use_antidei/m7zwuyx/?context=8
You say that but we know the clout chasing for the mythical "modern audience" wasn't working so logically the next extreme is to advertise against it to see what happens.
Like neighbor the "modern audience Xwitter purple hair hambeasts" are the ones who do not play video games wtf, will redditors start saying that vaccines cause autism next year when it comes to them hijacking rightoid talking points from the past 5 years? 
!g*mers !chuds
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"The problem isn't shamelessly blatant pandering, the problem is that we were pandering to the wrong people!"
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Unfortunately at high political polarity/tension, doing the normal thing would be considered anti woke.
Like if you have male/female in character selection, you're a chud game now. Soon not having transexual surgery scars will mark your game as chud
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