https://x.com/yasminekho/status/1871911282871517266
Walk into Starbucks, you get one smell
— Yasmine Khosrowshahi (@yasminekho) December 25, 2024
Step into McDonald's, itβs another
Visit the Apple Store, and itβs different again
Ever wonder why?
These brands hack your senses to make you spend more.
Itβs called sensory branding. Hereβs how it works: pic.twitter.com/f4Cgktz5w1
LinkedIncels have to go back
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if there is one place that is guilty of this "strategy" the most It's probably Popeye. No fried chicken/fastfood slop restaurants chain I have been through has that intense fryfood smell, it has to be intentional at Popeye
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Doesn't Cinnabon place fans to waft the smell of fresh cinnamon buns out into the mall?
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See but that makes sense because it's not a standalone store. It has to advertise itself somehow to mall goers, best way to do that is by gassing passerbys. But if you're going into mcdonalds and starbucks, which are usually standalone, no shit they're gonna smell like a greasy spoon and coffee shop lol.
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It's because Popeyes are often staffed by lower economic class individuals who are much less likely to fully clean their fryers or even replace the oil as often as they're supposed to. And they use the fryers a lot there.
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You don't need to clean the dryer or change the oil. The heat kills all the germs. Science.
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...... .... .....
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It does tend to accumulate carcinogens at the cyclic rate though
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I swear that Burger King pumps a scent out into the surrounding area of "flame grilled" meat.
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They kinda have to for ventilation reasons
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It's an artificially strong aroma and I will die on this hill.
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Nah, you gotta point. It's distinctive too
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it's just a shithole with lazy employees who don't filter the oil or wipe the oil residue off of surfaces often enough
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Popeyes is dirty as frick, I assume it's because frying oil costs every surface in the restaurant
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