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Dying media company Roosterteeth's latest hire says that the golden days weren't actually golden because of a lack of diversity. /r/roosterteeth discusses

https://old.reddit.com/r/roosterteeth/comments/ruy8p0/ky_cooke_talks_about_the_golden_age_of_rooster

								

								

BACKGROUND

Roosterteeth (known mostly as the creators of Red vs Blue and American weebshit like RWBY) has been in decline for years, following a golden period almost a decade ago. View counts are circling the drain, and their attempts at modernising (such as by making cringeworthy TikToks) have left them looking more like CollegeHumor circa 2010 than a modern, in-touch company.

Having served as an escape from the real world for people who just wanted to watch others play video games, they recently decided to hop on the Orange Man Bad and BLM trains even though no one at the company has a level of political understanding beyond skimming r/politics headlines. As part of this bandwagoning they made cringeworthy podcasts apologising for past content, they purged a lot of old videos, and they started making diversity hires without real merit. Of course this ended up pushing out all but their most diehard burger fans, who weren't allowed to complain lest they be called racist/sexist chuds.

THE DRAMA

One department - Achievement Hunter - is a bunch of people who play video games together. They've undergone several personnel changes and recently hired three new people, none of whom have reversed the rot. One of them (Ky) posted some Tweets:

I’d like for think that we haven’t seen the golden age of @RoosterTeeth and @AchievementHunt yet

Cause let’s be honest… the golden age should AT LEAST be a time where more than five demographics are represented! I’m just sayin Woman tipping hand

She almost immediately locks replies, but not before insulting a few fans in the comments and doubling down:

Yes, Ah has had some representation, but when people typically mention “the golden age” the main cast is 6 white men and 1 Latinx man. Sure there’s a slight variation in age, but even then that does not include race, disability, sexuality, or gender.

Even the small core of diehard fans left on r/roosterteeth aren't having it:

RT and AH have entered the BIPOC age

+16 -the fact that this comment is upmarseyd on one of Reddit's wokest subs says all you need to know.

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Seems to be a trend where these youtube gaming channels got old and really woke.

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Don't look up the jimquisition with the so called gendertrash Jim "Stephanie" Sterling

:marseypuke:

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He transitioned? The only time I’ve heard about him was in Fallout the Frontier, which convinced me I could make a better Fallout mod. Anyone know any easily bullied programmers?

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![](/i/l.webp)

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the bull is in the background

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Speedrunners. They know the game inside out and can use dev cowtools, and have extremely low self esteem

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Any non-:!marseytrain:s? Actual choo choo enthusiasts are welcomed but I don’t need that kind of drama that comes with gender :!marseytrain:s.

Edit: why the frick didn’t it auto-censor? That ruins the joke.

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The only people nerdy enough to learn mod cowtools and develop a decent mod for $0,000.00 are gen x socially inept neckbeards or millennial hyper neurodivergents/:!marseytrain:s. Maybe some lewronggeneration ADHD zoomer if that exists

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I fear you’re right. I’m a writer, not a programmer.

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Phil Fish but he's been gone for awhile. You could always try Toby Fox.

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He was always an insufferable bong, his only redeeming factor was advocating for consumer rights.

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G*mers unironically deserve 0 rights, and to be squeezed of every last cent

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Its a fetish

![](/i/l.webp)

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Imagine the smell

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Trying to suck the last drops from the paypigs.

:#marseyvampire:

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They accumulated tidy piles of money while they were relevant and now the woke grifter vultures are circling what remains.

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Isn't their weebshit raking in the dough?

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they still make weebshit?

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Happens all the time in nerd shit, the original people who are capable of making something good are always straight white males and get pushed out when big money gets involved in favor of public image diversity hires

ironic that diversity seems to be the downfall of a lot of these companies when it's constantly said to be their strength

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ironic that diversity seems to be the downfall of a lot of these companies when it's constantly said to be their strength

It's just smoothbrain marketing: "our demo is 99% straight white 18-25 males, think of how much money we could make if we hire a disabled BIPOC trans!". They treat the venture as if it's a neutral, milquetoast product (think soft drink or something) with mismanaged marketing, as opposed to the heavily targeted, micro-demo media product that it is (think craft beer).

Diversity marketing may work for a product that had, for whatever reason, been incorrectly marketed at a limited market segment and thus could benefit from broader exposure, but we're talking about media that doesn't have marketing - anyone can watch it, everyone has heard about it, no one refrained from watching it because of bad marketing or lack of inclusivity.

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I dont think they got pushed out, pretty sure they retired or died

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I guess I was talking about 2000s games mostly. See: entire original world of warcraft team

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Diversity is a desperate effort to make a final stand by a company already in terminal decline. I'd argue the cause and effect is backwards but it is funny that they set themselves up for it to look that way.

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I don't know, I watch a lot of gay content as well

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I think it's Jim Sterling syndrome where you just don't give a shit about gaming anymore and desperately want to pivot to something else that feels more like real journ*lism, but all your opinions are garbage.

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Real journ*lism is dead and buried.

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I think real journ*lism is necessary. You (or the people) need to know what the fricks with the hand on the lever are up to. From pocketing half of your taxes and putting them on the BMW, creating public contests where the winner is already decided and it is their cousin. Or have some friends that give you bags with a million euros and an apartment in Paris...

But this is not profitable, and unless that guy is doing something really shitty nobody will actually care. I don't know how to solve this, and neither if it can even be solved. Society is always on stilts and when you peek bellow it, you notice that everything is broken and nothing works. But miraculously, the electricity barely fails and your life is mostly comfortable. Comfortable enough for you to waste time here.

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Real journ*lism has never been tried

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Youtube Gaming as a genre moved on and this is the only way they can stay relevant. As gross as it is, kids these days are watching HasanAbi drink boba tea and rant about crackers with a minimized Valorant tab in the background. Nobody is sticking around for Let's Play Animal Crossing episode 34.

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I dont think hasan has ever been a 'gaming' streamer. Actual gaming streams are dipping more into politics, yeah, but you can still find the neurodivergent game centric streams like Vinny or Jerma, though I assume the age group of average viewers is higher for those two than XqC or someone who is more twitch mainstream.

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Man what a horrible reality

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Kids these days are actually fricked. I cannot believe a whole generation grew up on streaming and stream highlights. These kids never had a chance.

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Is hasan’s viewerbase actually kids?

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I would wager the average age is 15, maybe 16. He ran a poll and over half of answers admitted to being under 24 years old, with just 7% choosing 35+. He didn't even run an option for being under 15 in that one.

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I can only hope that this is merely a phase for them

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They all know g*mers deserve to have everything they like ruined

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kind of weird the YT/Twitch gaming sector most dominated by foids (vtubers) doesn't touch woke stuff it seems. Japan one step closer to a culture victory.

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Yogscast, Retsupurae, BrainscratchComms, all old style YT channels that have elements of annoying wokeshittery now. Its not a constant stream, especially since Retsupurae is dead because lets plays are dead, but if you throw them on as background noise youll get at least one token cringe moment from a specific member you hate

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Yogscast never recovered after hiring multiple Bri'ish foids.

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Only one that didn't fall into this cringe tiktok shit was Cow Chop (RIP) and funny enough I think they were in really close relations with the RT crew themselves.

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