Currently there's not much going on, but as soon as the movie reaches theaters one side will start whining heavily. Either Marvel wins this one and cinema is forever ruined or the man children will have to face the reality that their favorite movies are just Disney slop!
Slight background, people that are fed up with the endless Marvel movies dominating the box office were hoping that Avatar 2 will become the highest grossing movie ever and will humiliate the MCU once and for all. Marvel fans, hearing this, decided that Cameron's latest too-long-video-game-cutscene movie is a deadly threat to their beloved franchise and declared war. The internet is now convinced that the future of cinema hinges exclusively on this movie and it's sequels. The movie has an absurd budget and apparently needs at least 1.5 billion to break even, but some estimates are even more ridiculous. So it needs really good reviews and word of mouth to even start making profits. The problem is the reviews aren't stellar but they aren't bad either so our brave warriors don't know hot to react. 
Smug cinema goers are coping right now:
David Elrich has given it an A-, said that it is exactly what a Theatrical experience should be.
Hollywood Reporter only major criticism seems to be that the dialogue is a bit eye rolling but otherwise the movie delivers on all the visual and spectacle and emotions you want from Avatar.
Variety is a bit more critical praising the visuals but saying the story otherwise is cliche.
Empire Magazine has given it 5 out of 5 stating that James Cameron is still ahead of the pack in the blockbuster game.
T-they gave the movie good reviews, that's a good sign, right guys? 
One review said the characters cant refrain from saying “bro” over and over
Lmao 
People that complain that capeshit ruined cinema can only compare this movie with other capeshit 
"Maybe Marvel was right after all?" 
Can we take IGN out of film reviews specifically? Their takes always read like the already established consensus of chronically-online people with no real understanding of movies.
Seriously if I have to hear people bring up “not an entirely original story” as a detrimental point again; as if any film nowadays is entirely original. It’s impossible.
A month from now they’ll probably be acclaiming some Oscarbait that was done better in 2012.
Stop criticizing the cgi movie! 
Some are still smug and confident:
This isnt Marvel lol where most of the audience is limited to 3 days. It will have a very long run.
The cycle will be the same as every James Cameron movie:
Preproduction: It’s behind schedule! Costs are too high!
Opening weekend: It’s performing weaker than expected! Flop incoming!
Weekend 11: I can’t believe this is still #1!
Zoomers are about to learn the lesson we old timers have already learned 13 and/or 25 years ago.
It's a 3 hours long movie, can zoomers even focus this long?
Everyone remember to screenshot the haters below. “Flop” “bomb” lol
This isn't even the only comment that attacks Marvel fans directly in the /r/movies thread
If I know the mods of this cesspit as well as I think I do, this thread is getting deleted for sure.
They are even attacking the mods now! How long before the thread gets jannied? 
Some Marvel fans are starting to get smug about it:
This started some coping!
The only cultural effect this movie will have is being shown on TVs at Best Buy,
One capeshitter started to write one of those weird essays about kino cinematography that appeared after Batman vs Superman:
To a review, each one of these outlets is essentially saying this is fundamentally no different from any of the Marvel films that have paraded out promising nonstop visual spectacle hung on thin story and characterization in the preceding 10 years. They're describing functionally the exact same moviegoing experience.
The thing that differentiates those experiences from this one is that James Cameron made it, so they have permission to enjoy that spectacle the same way they didn't give themselves permission to enjoy the other stuff. This isn't an inaccurate, ungenerous read, either - almost every single one of these reviews has the author making that case themselves, in the text of the review.
The comment is longer, but the gist is that Avatar and Marvel are the same but since Avatar was made by Cameron critics can finally admit that they like mindless entertainment.
He's doing this in the r/movies thread too for some reason.
Also redditors can't stop being redditors:
"How can I bring race in a movie about blue aliens?" 
The wokies might be turning against capeshit! 
This might be the best take on the whole fiasco. Hopefully Top Gun will reign eternal! 
.webp?h=11 "Nuzzles, pounces on you, UwU, you're so warm!..")
Jump in the discussion.
No email address required.
Good or bad reviews, I don't care, still watching it in theaters in 3D to make marvelcels and cinématographecels seethe.
Jump in the discussion.
No email address required.
James Cameron doesn't miss
Jump in the discussion.
No email address required.
More options
Context
True cinématographechads (I'm talking full blown opium addicted french movie critics) are pretty ok with james cameron.
Jump in the discussion.
No email address required.
Thats because they have no taste.
Jump in the discussion.
No email address required.
Just because you can't taste it doesn't mean they can't
Jump in the discussion.
No email address required.
More options
Context
More options
Context
More options
Context
More options
Context