In the last few weeks a trend emerged on TikTok where women explain how they spend money. But most importantly, they reveal how they make sense out of those expenses, even though some of them don't make sense. Lo and behold: girl math: https://tiktok.com/@danielasotohealth/video/7267396650690268417

It's over for market research-cels. Zoomers will tell you their spending habits unprompted for a bit of internet clout.

What does ‘girl math' look like?

1. Forgoing sales means losing money

Imagine you're at the mall, and you spot a cute handbag at a discounted price. You want this item and it's on sale — not buying it would be stupid, right? This is ‘girl math' and the marketing industry loves it.

Brocels remind me to never share a bank account if I ever marry

2. Skipping daily expenses makes you money

Say you love drinking coffee everyday. Where I live an espresso costs around €0.75 — I know, come to Portugal. If I don't buy coffee one day, that means I've made €0.75 for the day. Quick mafs.

3. Paying with cash is like paying with free money

The cash sitting on your wallet feels like Monopoly money. You don't see any charge in your bank account, you don't see the numbers drop, so it's not as painful.

I've always considered it low IQ behavior. What compels these people to publicly admit to it, and even associate it with your gender?

A Consumer Expenditure Survey by the U.S. Bureau of Labor Statistics found out the following: men spent an average of $41,203 a year as opposed to $38,838 by women. In absolute terms, men do spend more than women.

Foidsisters we are so back, science has saved us once again with cold, hard facts.

However, when we take into account how much each gender earns on average, the story changes. According to the Census Current Population Survey, men earn an average of $76,460, whereas women take home $56,360. In other words, men spend $53.8 out of every $100 they earn, and women $68.9.

This is why fighting for equal wages is evidence based policy. It's basically like quantitative easing.