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Every attempt WotC has made to capitalize on "the mtg lore" in the last decade has been a humiliating failure.

it seems to me that it's impossible to get people invested into a TCG. Maybe there's a way to make it work but wotc certainly ain't gonna do it. They seem like a pretty dysfunctional organization. It seems crazy that they are just selling cards in the exact same way they did back in 1994.

From wotc's perspective the pivot to UB makes total sense. Might as well tap (get it?) into the only worthwhile assets they have, mainly the game system and treasure trove of r-slurred players. combine both of those things with characters and worlds that people actually give a shit about.

Most importantly: sales have never been higher!

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I wonder if they tried to emulate Yugioh which ranged from a great multitude of monsters, from Dinosaurs to anime girls to space ships to traditional monstrocities - but those usually have anime flavour which puts it apart from westoid shit

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They have been doing a "theme plane" shtick for like a decade at this point.

Wacky Egypt world. Dinosaur land. Vikings! Wild West!

There is a dearth of creativity at wotc. But can we really blame them? They've been making the exact same cards for 30 years .

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