Video Games Can't Afford to Look This Good
The gaming industry spent billions pursuing the idea that customers wanted realistic graphics. Did executives misread the market?
Dec. 26, 2024
One way to understand the video game industry's current crisis is by looking closely at Spider-Man's spandex.
For decades, companies like Sony and Microsoft have bet that realistic graphics were the key to attracting bigger audiences. By investing in technology, they have elevated flat pixelated worlds into experiences that often feel like stepping into a movie.
Designers of last year's Marvel's Spider-Man 2 used the processing power of the PlayStation 5 so Peter Parker's outfits would be rendered with realistic textures and skyscraper windows could reflect rays of sunlight.
That level of detail did not come cheap.
Insomniac Games, which is owned by Sony, spent about $300 million to develop Spider-Man 2, according to leaked documents, more than triple the budget of the first game in the series, which was released five years earlier. Chasing Hollywood realism requires Hollywood budgets, and even though Spider-Man 2 sold more than 11 million copies, several members of Insomniac lost their jobs when Sony announced 900 layoffs in February.
Cinematic games are getting so expensive and time-consuming to make that the video game industry has started to acknowledge that investing in graphics is providing diminished financial returns.
"It's very clear that high-fidelity visuals are only moving the needle for a vocal class of g*mers in their 40s and 50s," said Jacob Navok, a former executive at Square Enix who left that studio, known for the Final Fantasy series, in 2016 to start his own media company. "But what does my 7-year-old son play? Minecraft. Roblox. Fortnite."
Joost van Dreunen, a market analyst and professor at New York University, said it was clear what younger generations value in their video games: "Playing is an excuse for hanging out with other people."
When millions are happy to play old games with outdated graphics — including Roblox (2006), Minecraft (2009) and Fortnite (2017) — it creates challenges for studios that make blockbuster single-player titles. The industry's audience has slightly shrunk for the first time in decades. Studios are rapidly closing and sweeping layoffs have affected more than 20,000 employees in the past two years, including more than 2,500 Microsoft workers.
Many video game developers built their careers during an era that glorified graphical fidelity. They marveled at a scene from The Last of Us: Part II in which Ellie, the protagonist, removes a shirt over her head to reveal bruises and scrapes on her back without any technical glitches.
But a few years later, costly graphical upgrades are often barely noticeable.
When the studio Naughty Dog released a remastered version of The Last of Us: Part II this year, light bounced off lakes and puddles with a more realistic shimmer. In a November ad for the PlayStation 5 Pro, an enhanced version of the Sony console that retails for almost $700, the billboards in Spider-Man 2's Manhattan featured crisper letters.
Optimizing cinematic games for a narrow group of consumers who have spent hundreds of dollars on a console or computer may no longer make financial sense. Studios are increasingly prioritizing games with basic graphics that can be played on the smartphones already in everyone's pocket.
"They essentially run on toasters," said Matthew Ball, an entrepreneur and video game analyst, talking about games like Roblox and League of Legends. "The developers aren't chasing graphics but the social connections that players have built over time."
Going Hollywood
Developers had long taught players to equate realism with excellence, but this new toaster generation of g*mers is upsetting industry orthodoxies. The developer behind Animal Well, which received extensive praise this year, said the game's file size was smaller than many of the screenshots used to promote it.
A company like Nintendo was once the exception that proved the rule, telling its audiences over the past 40 years that graphics were not a priority.
That strategy had shown weaknesses through the 1990s and 2000s, when the Nintendo 64 and GameCube had weaker visuals and sold fewer copies than Sony consoles. But now the tables have turned. Industry figures joke about how a cartoony game like Luigi's Mansion 3 on the Nintendo Switch considerably outsells gorgeous cinematic narratives on the PlayStation 5 like Final Fantasy VII Rebirth.
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Gotta get on the same level as the fintech industry, gamedev cucks.
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It's simple, increase the prices.
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If 5 guys in a basement in the 90's used to be able to make a good game in 1 year inventing all the tech as they went, how come 5 guys in a basement can't just make 1.5 good games a year using the 30 years of already invented tech?
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They didn't had Pornhub
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tech makes some things easier but others more complicated (shaders, drivers)
devs become less skilled and knowledgeable
games get churned out faster than ever
the market explodes
hardly anyone in the company actually likes or understands g*mers
you are here
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Basically, yeah. Game prices have basically stagnated despite inflation and increased production costs. The same people who lament the working conditions at major studios are the same that are aghast at AAA titles hitting 70$ or games including micro transactions.
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In my adult life I've played Kerbal Space Program, Factorio, and Rimworld about 270 hours each.
Prison Architect - 105
Troubleshooter - 96
Darklands - 93 and most of that was generating material for dramaposts
Shadow Empire - 89
Covert Action - 47 - a game from fricking 1990
Underrail - 40 and I'm still scratching the surface of it
Vigilantes - 37
A Legionary's Life - 25
Titan Outpost - 21
Can anybody see a pattern here? Anyone? Anyone at all? None of these are AAA games and sure as fricking heck didn't pay AAA prices for them.
(I got about a thousand hours in BF4 but I caught that on sale for $5 because it was such a disaster when it launched.)
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That... oh shit all of these are pretty neurodivergent.
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Cost to publish has fallen more than inflation though.
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Its crazy looking at Steam sales and seeing prices around $40-50 for a game that's half off.
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When I was working in show business, pretty adjacent to video "games" considering they're all visual novels now, this is something people took pride in. Get it done as fast as possible. Because time is money so fast means cheap. Minimize set construction because you have to pay for that. Minimize fricking around with the lighting because that's labor-intensive so you have to pay for that.
Seeing the g*mergate victim generation whine about stuff that we considered the basic elements of professionalism that made us more than the stoners making sandwiches at Subway, that's fricking bewildering to me.
Darklands had 320x240 pixels to work with, a lot was reserved for the UI, 256 colors. And it was a heck of a fricking lot more emotionally evocative than your latest walking simulator about a pot-smoking girl and her dad and zombies or whatever the frick you think needs extremely detailed graphics. Computers got better than my eyes about 20 years ago so I can't even tell the difference.
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As impressive as that is, nobody cares about that level of detail unless the cost of running it is trivial. Given that it obviously isn't trivial to run, its a stupid fricking thing to waste any resources on whatsoever.
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By importing sexy Indian dude H1B labor to work 80 hour weeks at $45k/year.
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Oh so those people who were sharing that sentiment were industry bugmen
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"Good graphics" never necessarily meant photorealism, just good art direction. Games companies are now huge writhing top-heavy tumors of women and jeets who think you can shit out 4.5 quadrillion polys, slather it in noise and motion blur in UE 5, get 30 fps on an RTX 4090 and call it a day.
NFS 2015 looks better than its modern counterparts because the devs pursued an art direction in line with what g*mers actually look at and busted butt optimising for that, rather than just Ray tracing their way out of poor design like 343 did with Halo Infinite.
Games journ*lists should have their limbs removed slowly btw
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If I'm playing a shooter, I prefer the clean 2005 Halo 2 era look of the bottom right. Clarity of visual information is more important than realistic shadows and individual blades of grass.
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Bottom right looks awful
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You're blind and gay
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omg modern games are terrible for that shit. Half the time I can't see the forest for the trees
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das rite. i turn off shadows always
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Neighbor you dumb as heck.
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this is why Zelda BOTW and ToTK did so well. It had amazing graphics in that it was like inhabiting a work of art. None of it looks photorealistic butt in the world in which it inhabits itself it is perfectly consistent and pleasing to the eye fpr that. Its like being in a moving masterpiece painting.
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Nintendo often nails that. Kirby on the switch is just gorgeous on an OLED.
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Yeah, you've pretty
much summed it up. Spider-Man 2 is photorealistic but it is boring 
to look at. Something 
like Night 
in the Woods 
is way more pleasant 
to look at. Furthermore, I love sucking peepee.
Formerly Chuck's.
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U didn't have o mention liking night in the woods twice.
Jewish lives matter
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That's basically your screenshot, extremely soft, chromatic aberration at the edges, screen is filled with rain, and the whole thing is dark.
Old game that has screen filled with shit -
New (especially UE5) game that has screen filled with shit -
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Calm down
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You calm down r-slur
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Such a shame that game handled like shit because everything else about it was great
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Yeah I hated the handling but I always do with NFS games
the live action cutscenes were weapons-grade cringe also
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The giga-cringe cutscenes were part of the charm though. Tell me you can sit through the cutscenes for NFS:Carbon without breaking out into a shitheaded grin at how dumb they are.
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Why does that car have Munchausen's?
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caring about graphics realism really is the most boomer thing ever
games should look cool and be fun to play
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Nintendo has proven this over and over but for some reason Sony and Microsoft refuse to learn
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I'm not really in the market that Nintendo is aiming for, but I can't deny: They actually know who they're selling their product to and what they want. The only other company this good is Paradox, which is aiming at exactly the opposite demographic: Adults with autism.
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As an avid eu4 player I couldn't agree more lol
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Yeah people say games like breath of the wild don't have good graphics. The graphics look fine to me.
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It's harder for them to leverage their computing strength over their creative that way so they plug their ears and yesman their way into believing realism will save them.
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Yeah Balatro made a mint and it's just got pixelated playing cards.
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If you add up all the time I've spent playing Slay the Spire, Vampire Survivors, and Dwarf Fortress it's probably a pretty absurd number.
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The key is really good games are made by people who give a shit about what they're making.
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We need to get rid of this pixelated shit though. Everyone jerking off to Mouthwashing acting like these types of games aren't jarring to look at. It takes hours to be able to look past it
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I think it depends on the usage, as with all art styles. But yeah, lots of people just biting the style of whatever sells is always shitty.
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Best I can do for you is ugly fat women and pride flags in 4K HDR
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The bubble won't burst until the main character is a male jeet, and your love interest is an obese black woman, and the game costs $2B.
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kek
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Fun game vs pointless remake that replaced gameplay with mash x to win dogshit i wonder why luigi wins
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Oh my fricking god the lesson they're going to take from this is to make more live service hero shooters and try concord five or six more times, instead of the obvious lesson that they could have just made spiderman 2 with equivalent graphics to 1, it would have sold the same amount because no one cares about raytraced puddles, and they could pocket the extra 200 million
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Good. Let the investmentcucks waste 10 gorillion dollars more, realise it's not worth it, and leave my hobby alone.
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this is what Hollywood did in the 60s and early 70s, big tightly controlled corporate productions only, then there was a renaissance of director led films, where studios gave them the reigns, where Spielberg, Scorcese and Francis Ford Coppola etc took over and made all the best movies
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Arguably this already happened in 2010's when streaming got big, and directors were free to make 3 hours long, original movies to their heart's content - Jordan Peele, Eggers, Chazelle, that pervy Italian, to a lesser extent people like Edgar Wright, Villeneuve or Ryan Coogler (last two mostly worked with existing IP's).
It hardly brought a revolution, most of them were either overrated in the first place or got high on their own farts eventually.
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No, they'll chase that dragon because after Concord, Marvel Rivals did the same shit (but with somewhat recognizable characters) and got a billion million players.
The correct lesson if they want $$$ is to chase the chinaman market
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Journo being r-slurred again
Cost is mostly scale related, it's the 3 gorillion assets, needing ridiculous number of systems like horse peepee physics, Hollywood actor motion capture that drives costs up, not how something looks.
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More detailed assets take longer to make.
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No way, really?
But did you know the more of them you make, the longer it takes?
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Not with LLMs
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haven't people been saying that they'd prefer games that run and play well over games that look great since the PS3/360 era at least?
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That is not what "exception that proved the rule" means. NYT editors are incompetent.
That phrase means a posted/described exception makes the rule clear in inverse. "No parking before 5pm" implies that parking is allowed after 5pm. The exception to allowed parking proves the rule that parking is otherwise okay.
The exception never proves a rule that matches the exception itself. The "exception" is to the rule.
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I think he's using it correctly: Nintendo games are the exception to the industry "rule" that AAA flagshit games must come with ever more realistic graphics.
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That exception hardly proves that rule, and it would be inaccurate usage even if it did.
An exception proving the rule for graphics would be something like, "Never have a cutscene longer than 3 minutes." That would "prove" a rule that up to 3 minutes is considered an acceptable duration.
It's a rather technical phrase to use, and many people use it casually but incorrectly. A NYT editor ought to know better.
The NYT usage has no leg to stand on:
https://en.wikipedia.org/wiki/Exception_that_proves_the_rule
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"The exception that proves the rule" is a saying whose meaning is contested. Henry Watson Fowler's Modern English Usage identifies five ways in which the phrase has been used,[1] and each use makes some sort of reference to the role that a particular case or event takes in relation to a more general rule.
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In all of those cases, the exception indicates or validates the rule. Nintendo bucking industry "rules" did not prove those same rules; it showed that the rule was bunk.
In this case, the exception proved the exception, but that's a stupid phrase to ever use.
I think the usage the NYT is going for is something like "an exception proved to be the actual rule," but that's the opposite of the normal meaning.
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... but the rule is not bunk?
It really is the case (I guess, I only play Wordle and Candy Crush) that AAA games got fancier and fancier more realistic graphics every generation.
It seems like you're objecting that Nintendo's counterexample shows other studios could also have gotten away with violating this "rule" - but that seems irrelevant to the usage of the idiom.
If all the girls at my school wear makeup, but Maggie is "the exception that proves the rule, she's the only one who dares to come to class bare-faced" it doesn't matter that maybe all the other girls could have done the same.
The rule exists as matter of convention, and the exception "proves" the rule - calling attention to it by contravention.
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The "rule" here is that more realistic graphics are worth the investment because they drive game sales. Nintendo has shown that the rule doesn't actually hold.
I'm willing to use any of the common meanings of the idiom here, but the NYT usage fails them all.
The two most common ones would be:
The exception defines the rule (most traditional/common usage). This clearly isn't the case here.
The exception demonstrates the value of the rule. If Nintendo had poor sales from their unrealistic graphics, it would prove the rule in this way.
It's the only thing that matters for this idiom. "The exception that proves the rule" proves the rule, not the exception. Nintendo proved that the rule was incorrect, not that the rule was valid. The NYT usage is the opposite of the commonly held meanings for the idiom.
But what rule is Maggie proving here? I'd anything, Maggie is showing that there is no functional rule about coming to school with makeup. She is not an exception proving the rule.
If Maggie experienced social rejection, she would "prove the rule" in the sense of "demonstrating the value of it."
In no case does "the exception proved the rule" mean that the exception proved to actually be the rule. That's just inconsistent with established usage.
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That is the case here: Nintendo's exception highlights ("proves") the general rule that games keep getting better and better graphics.
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That's not the rule being discussed, though. The rule being discussed is "photorealistic graphics drive sales enough to be worth the expense," and Nintendo has proved that false.
Nintendo isn't even an exception to your framing of the rule. It's not like their graphics aren't getting better over time.
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!dramatards we have a live in-house slapfight
Featuring two r-slurs who can't be wrong, it's minor and nitpicky in the best possible way 
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I like this interpretation that makes it a complete nonsense phrase nobody would use correctly on purpose.
The more common usage, where an example succeeds without following the rule and demonstrates how rare it is that the rule is safely broken, doesn't really need an idiom anyway.
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It does need an idiom. The problem is that if you say "all Xes are Y" then cute twinks will come out of the woodwork to say "but what about Z??". So you say "Z is the exception that proves the rule" to shut them up.
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!slots100
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!slots150
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Read a news article before 1970 lol journoids used latin and five-syllable words and there was some art in their sentences.
Heck, go out of your way to read Peepeeens or Stephen Crane or a translation of Dostoyevsky's news articles: they weren't even the best at what they did, when they'd playact journoid.
Nowadays, even NYT editors are subliterates pushing out articles about the latest vbuck free-weekend in the Roblocknite Simulator 2020 vidyer game system smdh
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Gimme the rundown on ff7 rebirth
!commenters
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Shinra bows to Cetrans
In contact with aliens
Possess psychic-like abilities
Control Midgar with an iron but fair fist
Own castles & banks globally
Direct descendants of the ancient royal blood line
Will bankroll the first cities on Meteor (Aerithgrad will be be the first city)
Own 99% of mako research facilities on Gaia
First designer babies
will in all likelihood beare Jenovian babiesCetrans said to have 215+ IQ, such intelligence on Gaia has only existed in Hojo
Ancient scriptures tell of one-winged angel who will descend upon Gaia and will bring an era of enlightenment and unprecedented technological progress with it
They own Jenova cell R&D labs around the world
You likely have Jenova cells inside you right now
The Cetrans are in regular communication with the Lifestream, forwarding the word of Planet. Who do you think set up the meeting between Jenova & the Shinra high command (First meeting between the two organisations in over 1000 years) and arranged the shinra leader's first trip to Nibelheim in history?
They taught cats to speak in under a week
Nation states entrust their materia reserves with the Cetrans. There's no materia in Wutai
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Habbibi where are the ghost that can't die and because of it created black Materia to kill the planet in hope everything dies
And where is the devs are libertarian so they made the optional character in the og game the main female protagonist, made her the most op character ?
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I'll make a review later after I get the platinum trophy. Only finishing the game on hard is left. And honestly it's like the hardest platinum trophy I ever did and I have ninja Gaines platinum and pretty much all souls games. But here preview the game is biggest tease in video game history like they teasing the whole game about that mb arith won't die and she dies. Then it also Yuffie game because in og she was an side character and in this one she has almost as much scenes as arith and in next game she will get even more, devs clearly loves her the most because she is under…
She is clearly also the most op character.
They also tease what if Zack doesn't die by killing him 5 times in this game
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I would've wanted aerith to not die to actually commit. Do the storybeats still follow og game?
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Yes because apparently some vocal minority really hated how ff7 remake was changing things and they were asking to not change anything in the game. But devs gave them self some kind of freedom. Like all the Zack gameplay happens when Cloud goes to sleep so if g*mers again won't be happy they can claim that all the story of Sephiroth being multi dimensional is just clouds dreams.
So outside those clouds drugs trips the only big things outside Yuffi is that Tiffa falls into Mako energy a lot earlier in the remake story than in the og story.
Some gaymers are now angry that apparently cloud now can talk with arith spirit but he could also do it in the ff7 movie
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Well even in og game you get her ghost
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I really wish they would had removed that vr boy from part 3. Those hard challenges are legit hard and so hard that g*merax didn't even had footages of those fights in their top 10 hardest bosses of 2024
That game is so extremely balanced that you can't just lvl up and breeze through the game. The balance is so disgusting like you can have only 30% hp up from materials and accessories it can't stack so you won't be able to have 9999hp. Then they future proof their balance by having criteria like you can't have more than 100% in strength up but in whole game you get only 2 material 25% strength up. So you can't theoretically even reach that criteria. In part 1 there wasn't such restrictions. The whole fun part of rpgs is that you can become op from cool builds. Hard mode even removes items. So you need to remember bosses patterns and know when to dodge and parry. It's legit not something I want in final fantasy game
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THEY WOULD HAVE SOLD ANOTHER 10 MILLION COPIES OF SPIDERMAN 2 IF U COULD SEE THE OUTLINE OF HIS PEEPEE
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That newest spiderman game is perhaps one of the weirdest triple A games ive ever experienced. Ill keep it short but it's the glossiest most expensive downgrade ive ever seen, spending more money to make what looks like the same game with less content
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Man this industry deserves to be obliterated.
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The 2004 pc game looked better than everything up to the last one. High FPS is 10x more important than poly count or reflections
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Simple as.
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Snapshots:
https://www.nytimes.com/2024/12/26/arts/video-games-graphics-budgets.html:
ghostarchive.org
archive.org
archive.ph (click to archive)
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Don't care. Just bought the complete edition of The Binding of Isaac. It's on a 40% discount on Steam right now.
AAA should learn how to make crack in digital form instead of whatever TLOU2 was.
Sure it looks fancy but I can't eat it.
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I'm not gonna read your title or post at all but let me pontificate a bit. The single season rushing recond set in 1985 is possibly the most important record to hold as a player. All other NFL records are completely.pointless. I like to call this the money maker stat. No other stat in the NFL is as important. The fact that no one has even come close in nearly 40 years tells you all you need to know about the modern state of American football.
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30-50 billion developing it 250-270 marketing
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All fricking graphicsBIPOCs must fricking hang.
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